How to preserve the beauty of your hair
16:25 - 16:50
Arena 3 - Making Cosmetics Conference Day 2
It is time to take care!
Looking young attractive and healthy is becoming increasingly important to people of all ages. The detrimental effects on the beauty of the hair varies considerably among individuals depending on factors such as lifestyle, genetic predisposition and environmental influences. There is a growing demand for very diverse, more elaborated and highly functionalized hair care products in the market.
You want to develop a successful hair care product to address a specific customer`s demand? We will support you by providing an insight in the development of formulations for selected claims, starting with the choice of the best raw materials, presenting our scientific based performance tests and offer customized solutions for anti-hair breakage, volume control, sensitive scalp, grey hair covering and protection against heat.
- Bianca Seelig Technical Manager - BASF Spa
« Back to previous page